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As part of a scrappy product and design team, I’ve taken on a range of initiatives from redesigning our mobile app for truck drivers to product management to defining Transfix's user research process.

What is Transfix?

As a New York-based startup, Transfix is solving some of the toughest challenges in trucking and logistics. Our goal is to change the supply chain experience with data, design, and transparency.


Connecting shippers to carriers
The core of our product links shippers (the customers who have things to ship) to carriers (the companies which own trucks). We focus on the matching experience and providing valuable services to both logistics employees and truck drivers.

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Real-time updates and support
Once the shipment begins, Transfix monitors the progress and shares information with all relevant parties. Late shipment? No problem, we detect this automatically and step in to handle these situations, managing by exception.

Establishing a design system and processes

As we started from scratch, I've led our team through core design initiatives. While our main focus is product work, my energies have also included:

  • A design system and process created in partnership with the engineering team: typography, colors library, form flows, inputs, interaction patterns, and responsive design

  • Product vision for our maturing company

  • User research practices


Project: Mobile app for truck drivers

As our most widely-used external product, our mobile app was ready for an experience and branding overhaul. The number of shipments Transfix was managing grew everyday. Our drivers needed the mobile app to know where to go and send status updates, but they struggled to use it. So we created the new Transfix mobile app, featuring simpler navigation, clearer information, and an experience optimized for truck drivers.

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Top 3 goals for one of our sprints

Top 3 goals for one of our sprints

Product Management & Strategy

With a growing tech team, I stepped into the role of product manager for about six months. In this time, my incredible team launched a dashboard for our customers, estimated arrival times using our tracking data, and more. Our process takes advantage of first principles thinking and Spotify’s DIBB (data, insights, beliefs, bets) framework. As a designer with skills in product strategy and process, I’m able to play a key role in product decisions and roadmapping.

Project: Evolving our product to a workflow tool

Have you ever been frustrated because one task requires many products? We’ve been focused on this common, but challenging problem. People use Transfix everyday to do their job, managing the life of a full truckload shipment.

As an MVP, Transfix had covered the basics, but it wasn’t connecting the pieces for a complete experience. Workflows were fragmented across many products, which created high cognitive load.

Goal: Seamlessly connect all touchpoints of a shipment to improve decision-making ease.

Existing problem : Fragmented workflow with high cognitive load

Existing problem: Fragmented workflow with high cognitive load

Future vision : Centralized product serving as the single source of truth

Future vision: Centralized product serving as the single source of truth

We have three types of users: shippers, carriers, and internal operations. The most important piece is to support people’s workflows so that they can get their job done as effectively as possible.

We’re seeking opportunities to create trust and delight in an industry that’s been challenged over the years.

Through interviews and observation, I’ve learned the ins and outs of trucking. Our company is challenging old assumptions and process norms. With this energy, we’ve set a vision for a complete Transfix experience. Every week, we’re iterating while working closer to that goal.

To learn more, please reach out directly.